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1 global licensor, added a whopping .2 billion in retail sales in 2015. 5 with a reported billion in retail sales of licensed merchandise in 2015, is not only experiencing the competitiveness of Disney in the marketplace, but also the challenge of the No.While Disney dominated headlines last year with the return of the iconic Star Wars franchise, the company reported .5 billion in retail sales of licensed merchandise worldwide for its rich portfolio of franchise properties that also includes Marvel's Avengers, Frozen, Disney Princess and "Doc Mc Stuffins." Over the past five years, Disney has added a total of .9 billion in retail sales of licensed merchandise, demonstrating strong growth and demand for its consumer products. 6 licensor Hasbro, who has steadily grown its retail sales to .9 billion, up from .7 billion five years ago, with its robust lineup of new initiatives that will likely continue to keep the company growing and climbing in the rankings over the next several years.Disney Junior continued to dominate the small screen with new shows like Miles from Tomorrowland and established series like Doc Mc Stuffins.The broad product assortment featured items from band-aids and bedding to the 2016 Toy of the Year winner Doc Mc Stuffins Pet Vet Checkup Center.Disney Consumer Products and Interactive Media had many licensing and retail collaborations throughout the year, with standouts surrounding Disney's live action film Cinderella, Marvel and Star Wars: The Force Awakens.In celebration of the release of Disney's live action film inspired by the classic fairy tale Cinderella, DCPI collaborated with nine luxury designer shoe brands to assemble an enchanting collection of shoes that reimagined Cinderella's iconic glass slipper.However, WBCP has its own list of new initiatives, as outlined by its new president, Pam Lifford, in the story that follows "Savvy, Seasoned and Supercharged." The Top 10 Global Licensors reported an increase in retail sales of 7 billion in 2015 versus 1.4 billion in 2014. The company's sales number includes the revenue of its licensed Better Homes and Gardens real estate agencies in addition to its extensive direct-to-retail licensing programs with Walmart and FTD.The Top 10 licensors now account for slightly more than 52 percent of overall retail sales. Another key change in the Top 10 is for Mattel, which dropped to No.
All companies are public except as otherwise noted as Private or Non-Profit. In 2015, The Walt Disney Company introduced new characters and stories alongside inspired retellings of classic tales, which resulted in yet another stellar year for licensed products.
27, reporting .3 billion in retail sales of licensed merchandise.
An example of a global licensor that has achieved significant growth over the past few years is IP management company Sequential Brands Group.
ESPN's co-branded collegiate collection continues to grow with programs surrounding the upcoming football season.
Other unique product offerings include t-shirts inspired by ESPN Films' 30 for 30 documentary series, an indoor and outdoor recreation collection and a newly launched X Games digital shop.